Likert Scale Survey Question. Historic Trivia: The Likert scale question itself was invented by the educator and psychologist Rensis Likert in his thesis at Columbia University. Likert scale questions - How it helps measure respondent attitude.
Because when you ask questions that are relevant for a particular topic, it becomes easy to report the data when you want to analyze results from a few questions.
Various kinds of rating scales have been developed to measure attitudes I believe that ecological questions are the most important issues facing human beings today.
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A Likert scale questionnaire or a Likert scale survey measures the extent to which people agree or disagree on a specific topic by asking respondents a series of questions. Likert scale surveys have found a wide range of applications in different areas of business and marketing. The Likert scale question is a psychometric scale where questions based on this Likert scale survey questions are essential in measuring a respondent's opinion or attitude towards a given subject and is an integral part of market.
